It was a little of both, if he were honest. Bait because it's funny, humor because it was ever-so-interesting to see where that lead.

This one just wouldn't see good fortune if you smacked him in the mouth with it. Cast out with a league of minions is far different from cast out alone. Or loneliness in general. –Ask the man in the blue box, he'll tell you...–

"Time Lord," he answers simply. No drumroll there.